Competitive Intelligence

Starting with high level insight and letting the data guide you to greater detail

For competitive intelligence, what we're looking to get out of the data is content that helps you understand the differences in
consumer opinion and behavior for each brand. The best way to begin is to compare your brands and identify disparities
between high level metrics. This could be differences in overall sentiment, share of voice in geographic locations,
levels of passion, or audience demographics.

Discover online mentions
of your top competitors
Discover competitors' latest
product releases and recent
company news
Monitor competitors' blogs for
company insight
Monitor competitor
employees social profiles
Monitor competitors' content for levels of
customer engagement
Discover negative mentions of
competitors and treat as

"Competitive Intelligence is the action of defining, gathering, analyzing, and
distributing intelligence...needed to support executives and managers in
making strategic decisions for an organization."

See the power of real-time listening in action