Social listening & media monitoring is critical for government operations
Issues-based listening & monitoring can help government bodies pinpoint which specific issues should be prioritized according to public opinion.
Identify top positive and negative influencers and act accordingly.
Analyse collected information and create strategies surrounding potential risks.
Disaster management is propably the most highly publicised domain where social media listening can play an important role
Generate alerts by listening to social media and detecting potential emergencies
Provide informational and emotion support during and after disaster
Disaster risk reduction
It can be used by providing information about disaster risks